A Tour of Defamation Case Law — How Far Can an Online Review Go Before It Is a Crime?
OPUS 평판관리팀 · Online Reputation & Defamation Response ·
Key takeaway: Three questions decide it: (1) Is the statement false? (2) Was there an intent to defame? (3) Does it serve the public interest? Courts have acquitted reviews grounded in real experience and written to help other consumers, even when somewhat exaggerated (Supreme Court 2012Do10392), while fabricated reviews describing transactions that never happened have been convicted. The most important point is that even "stating the truth" can be punished if the purpose was to defame (Constitutional Court 2017Hun-Ma1113, upholding truthful-statement defamation).
"I just wrote an honest review and got sued." Or the reverse: "A fake review wrecked my revenue." Both are common. So how do courts actually see reviews? Let's trace the line through real cases.
How the law looks at a review
Defamation requires (1) a state in which an unspecified or large number of people could perceive the statement (publicity), (2) an identifiable target (specificity), and (3) the assertion of a concrete fact — and Korea's Network Act adds (4) an "intent to defame." Article 70 of the Network Act punishes defamation by truthful statement with up to 3 years' imprisonment or a fine up to KRW 30 million (~$21,000), and defamation by false statement with up to 7 years or a fine up to KRW 50 million (~$36,000). Where the content is not a concrete fact but abuse or contemptuous language, the Criminal Act's insult offense applies instead (up to 1 year or a fine up to KRW 2 million, ~$1,400).
Acquitted review 1 — Postpartum care center review (Supreme Court 2012Do10392)
A mother who stayed 14 days at a postpartum care center posted nine times on pregnancy and parenting forums and her blog about hot-water boiler problems, noise between rooms, meal issues, and how the operator responded to her complaints — and was prosecuted for defamation under the Network Act. The Supreme Court held that the posts provided information and opinion serving the public interest by helping expectant mothers make reasonable choices, and that even with ancillary motives such as seeking a refund, it was hard to find an "intent to defame" the operator. The court ruled in favor of acquittal (decided Nov. 29, 2012).
Acquitted review 2 — A one-star delivery food rating
In a case where a one-star review complaining that "there were only three or four pieces of meat" was prosecuted as defamation by false statement, the court treated it as an expression of subjective dissatisfaction rather than an objective falsehood and acquitted the reviewer.
Convicted review 1 — A fake review of a transaction that never happened
A poster who wrote a review to the effect that the seller "sold a broken laptop," when no transaction had actually taken place, was fined for defamation by assertion of false facts. The decisive point was that the experience itself never existed.
Convicted review 2 — Posing as an insider
In a reported case, a former nursing assistant spread false claims about a clinic as if describing insider experience. The court found that a false review dressed up to seem credible carries outsized impact, recognized an intent to defame, and imposed a fine of KRW 4 million (~$2,900).
Punished for "telling the truth"? — Constitutional Court 2017Hun-Ma1113
On February 25, 2021, the Constitutional Court upheld, 5 to 4, the constitutionality of "defamation by truthful statement" under Article 307(1) of the Criminal Act (2017Hun-Ma1113 and 2018Hun-Ba330, consolidated). Even true statements can invade reputation and privacy and are therefore punishable, with the balance against free expression maintained by courts applying the public-interest defense in Article 310 broadly. In short, the common assumption that "it's true, so it must be fine" is dangerous.
In short — where the line falls
- Real experience + helpful to consumers (public interest) + not excessive in expression → good odds of acquittal.
- The transaction or experience itself is fabricated → very high risk of conviction.
- Not a concrete fact but abuse or personal attack → the insult offense applies.
- Even if true, purely defamatory intent or exposure of private life → can be punished.
What to take away
- Keep: Sort fact, opinion, and falsehood before you respond — Trying to erase legitimate criticism gets nothing removed and leaves only backlash.
- Promote: Strip out the falsehoods and the remaining reviews read as more credible — A few low ratings in the mix are what make the whole review set look believable.
- Do now: Sort the problem reviews into three columns: fact, opinion, falsehood
Frequently asked questions
If I only write the truth, is it still not defamation?
It can be. Under Constitutional Court decision 2017Hun-Ma1113, truthful-statement defamation under Article 307(1) of the Criminal Act is constitutional. Even a true statement can be punished if made with defamatory intent and without public-interest value.
Will I automatically be sued for writing a bad review?
No. Courts have acquitted reviews grounded in real experience and intended to inform other consumers as serving the public interest, even when somewhat exaggerated (Supreme Court 2012Do10392).
I have been harmed by a fake review — what do I do?
A fake review describing a transaction or experience that never happened can constitute defamation by false statement under the Network Act (up to 7 years). Capturing the URL and the exact wording, then filing a report and requesting a temporary takedown, is the starting point.
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